Our team after thorough brainstorming came up with an idea that merged elements seamlessly from the wide spectrum of 2D animation along with the infinite scope of 3D animation to constantly keep the new range of footwear at the commercial’s heart. The new series called ‘Urban Basics’ by Flite had to connect with larger audiences and hence, the idea of a range suitable for all urban conditions, terrains and lifestyles became the seed out of which grew a beautiful campaign.
Everything from the script, a detailed storyboard depicting both the 2D and 3D elements, a mood board for a realistic look and feel, an appropriate color palette and the film treatment were presented to the clients who immediately appreciated the creation underway. With the expertise of our team, we created 3D models for the range that gave it a realistic look, such that it seemed that the footwear was the one communicating directly with the audience. The film was prudently treated in the young frenzy zone and the background and foreground were precisely curated to blend in. Our team went a step ahead in choosing to employ a 360-degree video production technique that allows the viewers to interact closely with the content by exploring the different features through various perspectives. Additionally, an apt musical track is equally crucial for conveying the intended message to the targeted audience, and hence, our team also played a pivotal role in choosing the right section of an appealing and upbeat track.
All our sincere efforts culminated in an outstanding film that exceeded everybody’s expectations and was used widely by Flite for its commercials.
